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I am: a Product Designer with 10+ years of User Experience and Front-end Design & Development background. I am skilled in the art and science of combining creative, technical and business goals to create digital experiences that solve real world problems.

In my last role, I worked closely with Product Management, Engineering, Marketing and Professional Services to support the next-generation redesign of their core enterprise product; designed (and subsequently scrapped) a pivot towards a new market; and helped ship 4 new vertical applications targeted to governments and Fortune 500 businesses.

In short, I am committed to taking products and projects from ideas to completion; and beyond.


Lead User Experience Designer Quark Software Inc, Chandigarh (March 2016 — Present)

Quark is a leader in content automation and streamlines the creation, management, publishing and delivery of business-critical content.

  • Collaborated with Product Management & Engineering to redesign the 'next-gen' of Quark Enterprise Solution + design for a major pivot (still in stealth) for a new market.
  • Launched 4 new vertical solutions for financial & government sectors.
  • Increased team productivity with a UX Library of data-rich components like responsive tables, analytic visualisations, contextual search/filtering, etc.

Co-Founder and C.T.O. CVmill, Chandigarh (Mar 2015 — Mar 2016)

CVmill.com was an e-commerce based resume redesign platform that was accepted into the Startup Leadership Program, 2015.

  • Prototyped, designed and built the complete solution, including: mobile-first web presence; backend CMS; order management system; payment gateway integrations and cloud hosted public profiles.

Co-Founder and User Experience Designer Creative Cranes, Chandigarh ( Jan 2010 — Jan 2015)

Creative Cranes was a web & branding agency for small/medium businesses.

  • Worked on 120+ projects: technology solutions for large institutions; web solutions + growth strategies for small to mid-sized companies.

Web Developer Anautix Studios, Chandigarh (Oct 2007 — Dec 2009)


MBA, Technology & International Business L P University, Punjab (2019)

PG.D, Advertising & Public Relations Panjab University, Chandigarh (2012)

Bachelor of Computer Applications Panjab University, Chandigarh (2007)


  • User Interface Design and Interaction Design - User Research and User Journey Mapping
  • Information Architecture and Wireframing
  • Usability Testing and Heuristic Evaluation
  • Rapid Prototyping: Sketch, UXPin, Adobe XD, Figma, Invision, Framer
  • Front-end Development: HTML, CSS/SASS, Javacsript, MEAN Stack
  • Agile and Lean Methodologies
  • Product Growth: Customer Experience, Promotional Marketing and Social Tactics
  • Business Analytics and Customer Insights


  • A big-picture thinker; ambitious; personable
  • Delivery-focused and values collaboration
  • Strong at communicating design intent – verbally and visually
  • Deep sense of emptahy with a passion to create meaningful experiences

Awards and Certifications

  • Outstanding Achievement Award
  • Startup Leadership Program (SLP)
  • Microsoft Certified Professional


  • Former VP of Chandigarh Toastmasters
  • Calligraphy and Hand Lettering