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I am a UX Designer with a background in development; I've launched 7 enterprise products in the last 6 years; I'm skilled at designing for zero-to-one.

My key strengths include:

  • Embedding Design with Product, Engineering & Sales for cross-functional collaboration
  • Establishing structures & Building teams to move fast, ship & iterate


User Experience Lead Zeta Suite (2021 — Present)

Zeta is a banking-tech startup that provides a cloud-native, omnistack for financial institutions & neobanks.

  • Building a design team to scale key backoffice centers: Notifications, Marketing, Reporting, Rewards
  • Contributing to the design of wireframes, interfaces and prototypes
  • Strengthening relationships with Product & Engineering by introducing cadences, retros, show-and-tells & masterclasses
  • Publishing guidelines and documentation to onboard new designers

Manager, User Experience Axtria (2020 — Present)

Axtria provides ML-powered data analytics and business insights to the Life Science and Healthcare industry.

  • Led a design team to launch Axtria InsightsMAx from ideation to MVP with a user satisfaction score of 83%
  • Organised an engineering task force to optimize the frontend and improve the speed of development by ~60%

Lead User Experience Designer Quark Software Inc (2016 — 2020)

Quark streamlines the creation, publishing and delivery of business-critical content at scale, with a suite of automation products.

  • Recruited and managed a 7 member team to design the Quark Enterprise Suite; Shipped 3 vertical solutions for the Banking, Investment & Government sector; Initiated the Quark Enterprise Design System
  • Contributed to the RIXML Committee's goal to improve semantic data-structuring of investment documents

Principal Designer, Co-founder CVmill (2015 — 2016)

  • I built an ecommerce marketplace for Resumes, including an order management system and cloud-hosted public profiles; Selected as part of the Startup Leadership Program (SLP).

User Experience Designer Creative Cranes (2010 — 2015)

  • I consulted with 50+ brands to design and develop web-based solutions; implement growth strategies; led design sprints; organised usability studies


MBA, Technology & International Business L P University, Punjab (2019)

PG.D, Advertising & Public Relations Panjab University, Chandigarh (2012)

Bachelor of Computer Applications Panjab University, Chandigarh (2007)

Skills & Attributes

  • User Research, Information Architecture, User Journey, User Experience Design, User Interface Design, Rapid Prototyping, Usability Testing
  • Figma, Adobe XD, Sketch, UXPin Invision, Framer, Photoshop, Illustrator, InDesign
  • HTML5, CSS/SCSS/LESS, Javascript, ReactJS, AngularJS, VueJS, PHP
  • Attributes Ability to think about systems, Personable & easy to talk to, Strong communication skills, Values collaboration, Deep sense of emptahy