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I am a Product + UX Designer with a strong background in front-end development; Experienced in building SaaS based B2B & ecommerce based B2C products. Skilled at planning, managing and delivering innovative solutions; Working closely with cross-functional teams; Comfortable in collaborating with a global base of external & internal stakeholders.

In my last role, I worked within the Product Management division to:

  • Hire, train and lead a team of creatives
  • Launch the ground-up redesign of core B2B Enterprise product-line
  • Ship 3 vertical applications for Governments & large-scale corporates
  • Design (and subsequently scrap) a pivot towards a new market
  • Establish a Library of data-rich components; Initiate an Enterprise Design System for UX/UI style guide

In short, I am committed to taking products and projects from napkin sketch ideas all the way to completion; and beyond.


Lead User Experience Designer Quark Software Inc, Chandigarh (March 2016 — Present)

Quark is a leader in content automation and streamlines the creation, management, publishing and delivery of business-critical content.

  • Hired, trained and led a team of creatives: Junior & Senior UX Designers; Marketing focused Graphic & Web Designers/Developers.
  • Launched the next-generation redesign of the core B2B enterprise line by partnering and collaborating with Product Management, Engineering & Customer Success.
  • Shipped 3 vertical solutions for governments & corporates.
  • Established the Quark UX Library of data-rich components; Initiated the Quark Design System for UX/UI style guide.

Principal Designer, Co-founder CVmill, Chandigarh (Mar 2015 — Mar 2016)

CVmill.com was an e-commerce platform that was accepted into the Startup Leadership Program.

  • Designed & developed the mobile-first web presence with a backend CMS, order management system & payment gateway integrations.
  • Designed & developed the cloud hosted public profiles for customers to share their resumes on the web.

User Experience Designer Creative Cranes, Chandigarh (Jan 2010 — Jan 2015)

Creative Cranes was a web & branding agency for small and medium businesses.

  • Designed & developed web-based solutions for small to mid-sized companies.
  • Consulted & implemented growth strategies for small businesses.

Web Developer Anautix Studios, Chandigarh (Oct 2007 — Dec 2009)


MBA, Technology & International Business L P University, Punjab (2019)

PG.D, Advertising & Public Relations Panjab University, Chandigarh (2012)

Bachelor of Computer Applications Panjab University, Chandigarh (2007)


  • User Interface Design and Interaction Design - User Research and User Journey Mapping
  • Information Architecture and Wireframing
  • Usability Testing and Heuristic Evaluation
  • Rapid Prototyping: Sketch, UXPin, Adobe XD, Figma, Invision, Framer
  • Front-end Development: HTML, CSS/SASS, Javacsript, MEAN Stack
  • Agile and Lean Methodologies
  • Product Growth: Customer Experience, Promotional Marketing and Social Tactics
  • Business Analytics and Customer Insights


  • A big-picture thinker; ambitious; personable
  • Delivery-focused and values collaboration
  • Strong at communicating design intent – verbally and visually
  • Deep sense of emptahy with a passion to create meaningful experiences

Awards and Certifications

  • Outstanding Achievement Award
  • Startup Leadership Program (SLP)
  • Microsoft Certified Professional


  • Former VP of Chandigarh Toastmasters
  • Calligraphy and Hand Lettering